Burberry is a renowned British luxury fashion brand that has been synonymous with timeless elegance and innovation for over a century. Established in 1856 by Thomas Burberry, the brand has grown from a modest outfitter to a global icon of style and sophistication.

Early Beginnings

Thomas Burberry, a 21-year-old draper's apprentice, founded Burberry in Basingstoke, Hampshire. His vision was to create durable, weatherproof clothing that could withstand the harsh British climate. In 1879, Burberry introduced gabardine, a revolutionary fabric that was breathable, waterproof, and tear-resistant. This invention laid the foundation for the brand's future success.

Military Influence

Burberry's reputation grew significantly during the early 20th century, particularly due to its role in outfitting military personnel. The brand's trench coat, initially designed for British soldiers during World War I, became an instant classic. The coat's epaulettes, D-rings, and storm flap were both functional and stylish, making it a staple in civilian wardrobes post-war.

Global Expansion

As Burberry's popularity soared, the brand began to expand internationally. The iconic Burberry check, introduced in the 1920s as a lining for trench coats, became a symbol of luxury and sophistication. Over the decades, Burberry diversified its product range to include accessories, fragrances, and eyewear, further cementing its status as a global luxury powerhouse.

Modern Innovations

In recent years, Burberry has embraced digital innovation while staying true to its heritage. Under the leadership of creative director Riccardo Tisci, the brand has reimagined its classic designs with a contemporary twist. Burberry has also been a pioneer in digital fashion, launching interactive experiences and immersive campaigns that resonate with a tech-savvy audience.

Commitment to Sustainability

Burberry is committed to sustainability and ethical practices. The brand has implemented initiatives to reduce its environmental impact, such as using eco-friendly materials and promoting circular fashion. Burberry's dedication to sustainability reflects its forward-thinking approach and responsibility towards future generations.

Explore Burberry Products

For those interested in exploring Burberry's exquisite collection, you can visit this comprehensive electronic sheet