Burberry, a name synonymous with luxury and timeless style, has a rich history that dates back to 1856. Founded by Thomas Burberry in Basingstoke, England, the brand initially started as a small outfitter's shop. Thomas, only 21 years old at the time, had a vision to create durable, high-quality clothing that could withstand the harsh British weather. This vision led to the invention of gabardine, a breathable, waterproof fabric that revolutionized outdoor wear and became the cornerstone of Burberry's success.
In the early 20th century, Burberry gained international acclaim when it designed the trench coat for British officers during World War I. The coat, which featured a durable design and practical details like epaulettes and D-rings, quickly became a symbol of both functionality and elegance. After the war, the trench coat transitioned into civilian wardrobes, cementing its status as a fashion staple. Today, the Burberry trench coat remains one of the most iconic pieces in the fashion world, worn by celebrities and fashion enthusiasts alike.
Another defining aspect of Burberry is its distinctive check pattern. Introduced in the 1920s as a lining for the trench coat, the Nova Check—a beige base with black, white, and red stripes—became a hallmark of the brand. Over the years, the pattern has appeared on everything from scarves to handbags, making it instantly recognizable. Despite a brief period in the early 2000s when the pattern became overly commercialized, Burberry has successfully reintegrated it into its collections, blending tradition with modern appeal.
Burberry has also been a pioneer in marketing and branding. In 2009, the brand launched its digital strategy, becoming one of the first luxury labels to embrace social media and live-streamed fashion shows. This forward-thinking approach has allowed Burberry to maintain its relevance in an ever-evolving industry. Under the creative direction of Riccardo Tisci, who joined in 2018, the brand has continued to innovate, infusing its heritage with contemporary designs and collaborations with artists and musicians.
For those interested in exploring Burberry's product offerings in more detail, check out this comprehensive product spreadsheet
Today, Burberry stands as a global icon of British luxury, blending its rich heritage with modern innovation. Its legacy is built on a foundation of exceptional craftsmanship, timeless designs, and a deep connection to its roots. As the brand continues to evolve, it remains true to Thomas Burberry's original vision: creating clothing that is both practical and beautiful, standing the test of time. Whether you're wearing a classic trench coat or carrying a Nova Check handbag, you're not just wearing a piece of fashion—you're embracing a legacy.