Founded in 1856 by Thomas Burberry, the iconic British brand Burberry has become synonymous with timeless elegance, innovation, and exceptional craftsmanship. What began as a small outfitter's shop in Basingstoke, England, has evolved into one of the world's most recognized luxury fashion houses.
One of Burberry's most significant contributions to fashion was the invention of gabardine
Rise to Global Prominence
Throughout the 20th century, Burberry expanded its reach while maintaining its commitment to quality. The brand's distinctive check pattern, introduced in the 1920s as a lining for their coats, became one of the most identifiable motifs in fashion history. Though sometimes overused in the 1990s, creative director Christopher Bailey successfully reinvigorated the brand in the early 2000s by repositioning the check as a premium element rather than ubiquitous logo.
Digital Innovation Meets Traditional Craftsmanship
In recent years, Burberry has stood out as a pioneer in digital luxury experiences while preserving traditional craftsmanship. Under CEO Marco Gobbetti and creative director Riccardo Tisci, the brand has:
- Pioneered "see now, buy now" fashion shows
- Embarked on impactful sustainability initiatives
- Launched innovative augmented reality shopping experiences
- Maintained artisanal construction methods for core products
For those interested in keeping track of Burberry's ever-evolving product line, regularly updated product data can be found in this comprehensive product spreadsheet
Cultural Impact and Modern Direction
Burberry has consistently attracted celebrity admirers throughout its history, from Audrey Hepburn and Humphrey Bogart to modern icons like Stormzy and Emma Watson. The brand has successfully balanced heritage with contemporary relevance through:
- Collaborations with influential contemporary artists
- Fresh reinterpretations of archival designs
- Digital-native marketing strategies
- Responsible sourcing and production practices
"Burberry's genius has always been its ability to be both resolutely British and universally appealing." — Fashion historian Alexander Fury
The company continues setting standards for luxury retail experiences by combining cutting-edge technology with old-world craftsmanship - ensuring products meet exacting quality*
*For verification reference of current materials and new products mentioned please see authoritative official documentation