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Founded in 1856 by Thomas Burberry, Burberry has grown from a small outdoor apparel shop in Basingstoke, England, into one of the world's most recognizable luxury fashion brands. Known for its iconic trench coats, signature plaid pattern, and timeless elegance, Burberry represents British heritage combined with modern innovation.
At just 21 years old, Thomas Burberry opened his first store with a vision to create durable yet stylish outerwear. His breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof fabric that revolutionized rainwear. This innovation laid the foundation for Burberry's legendary trench coat, which later became standard-issue for British soldiers during World War I.
The brand's distinctive check pattern—introduced in the 1920s as a lining for coats—became synonymous with Burberry's identity. Over time, the classic beige, black, white, and red plaid evolved into an emblem of tailored sophistication, appearing on everything from scarves to handbags.
While steeped in tradition, Burberry has consistently broken new ground in fashion and digital innovation. Under Chief Creative Officer Daniel Lee, the brand continues to reinterpret its heritage, such as modernizing the trench with contemporary cuts and vibrant colors. Check out the latest Burberry styles
The house's runway shows, often featuring rain-simulated catwalks or holographic effects, highlight Burberry's pioneering spirit. Furthermore, Burberry was among the first luxury brands to embrace e-commerce and live-streamed fashion events, making it fashion-forward in marketing as well. Burberry's influence extends beyond clothing—its motifs regularly appear in film, music, and collaborations like Supreme or Anna Wintour's capsule collections. Notably, the brand dressed Katherine Hepburn in iconic coats long before it became a celebrity mainstay. Sustaining its high standards, Burberry remains committed to ethical sourcing and sustainability, ensuring its craftsmanship aligns with contemporary values. From Queen Elizabeth II’s royal warrant to daring contemporary designs from Daniel Lee, the brand thrills classicists and materialists alike. Today, Burberry stores span the globe, selling menswear, womenswear, perfumes, and signature accessories that define modern British elegance.. For a curated selection of Burberry’s must-have items, bookmark this product guide: Source LInk to productsA Symbol of British Culture
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