The Legendary Journey of Burberry: A Fusion of Heritage and Innovation

2025-04-30

Founded in 1856 by Thomas Burberry, Burberry

From Humble Beginnings to Global Icon

At just 21 years old, Thomas Burberry opened his first store, focusing on durable outerwear for rural communities. His breakthrough came in 1879gabardine, a breathable, weatherproof fabric that revolutionized rainwear. The material soon caught the attention of explorers like Sir Ernest Shackleton, who wore Burberry during his Antarctic expeditions.

The Iconic Trench Coat

During World War I, Burberry adapted its designs to create the trench coatbest-selling luxury item, celebrated for their craftsmanship.

The Signature Check Pattern

Introduced in the 1920s, Burberry’s Nova Check—a beige, black, red, and white plaid—became synonymous with the brand. Used initially as a trench coat lining, the pattern eventually adorned scarves, handbags, and accessories. Though briefly phased out in the early 2000s, the check was reintroduced under creative director Christopher Bailey, reaffirming Burberry’s heritage.

Modern Reinvention and Digital Mastery

Under leaders like Riccardo Tisci, Burberry embraced streetwear influences while honoring its roots. The brand also pioneered digital innovation, live-streaming runway shows and launching see-now-buy-nowVivienne Westwood

Burberry Today

With commitments to sustainability—like its carbon-neutralinclusivity, Burberry continues to shape fashion’s future. Its perpetual blend of tradition and modernity ensures its place in luxury’s upper echelons.

“Burberry is more than a brand—it’s a narrative of resilience, innovation, and British excellence.”

Explore the brand's famous products

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