For over a century, Burberry has been synonymous with British luxury, craftsmanship, and innovation. Since its founding in 1856, this iconic brand has evolved from a modest outerwear manufacturer into a global fashion powerhouse. This article explores the fascinating history of Burberry, its signature designs, and how it continues to redefine modern elegance.
A Humble Beginning
Burberry's story began when 21-year-old Thomas Burberry opened a small draper's shop in Basingstoke, England. His vision?
To create durable yet stylish outerwear. In 1879, he revolutionized rainwear by inventing gabardine – a breathable, weatherproof fabric that would become foundational to the brand. The Heritage Trench Coat
Pioneering Designs for Modern Lifestyles
Burberry's innovations extended beyond materials. The brand introduced:
- The first trench coat
- The distinctive check pattern
- Avant-garde runway shows blending digital and physical experiences
- The distinctive check pattern
Notably, their unisex "Tielocken" precursor to the trench coat marked early strides in gender-neutral fashion.
From Function to Fashion
Post-war, Burberry transcended utility wear. Hollywood icons like Audrey Hepburn and Humphrey Bogart popularized the trench coat as a style statement. The check lining became instantly recognizable though sometimes controversial when over-exposed in the 1990s. Creative directors like Riccardo Tisci skillfully modernized these heritage codes for contemporary audiences.
The Digital Frontier
In the 21st century, Burberry became a trailblazer in digital fashion. Highlights include:
| Year | Innovation |
|---|---|
| 2009 | First livestreamed fashion show |
| 2016 | See Now, Buy Now runway model |
Today, Burberry balances heritage with disruption. While the beige trench remains a bestseller, new collections push boundaries with unexpected textiles and the iconic check reimagined in bold colors. As a symbols of both tradition and reinvention, Burberry continues writing its story—one threaded with British pragmatism and avant-garde spirit.