Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberrygabardine
From Trench Coats to Global Recognition
Burberry gained fame during World War I when its Trench Coatcheck pattern, introduced in the 1920s, further cemented its status as a luxury icon.
Evolution and Cultural Impact
By the mid-20th century, Burberry had expanded beyond outerwear, embracing accessories, fragrances, and haute couture. However, the 1990s saw the brand plagued by counterfeiting due to overuse of its check design. A revitalization under CEO Angela Ahrendts and Creative Director Christopher Bailey repositioned Burberry as a pioneer in digital luxury, leveraging live-streamed runway shows and social media engagement.
"Burberry’s ability to blend heritage with modernity sets it apart in the fashion industry."
Sustainability and Future Directions
Today, Burberry leads in sustainability, pledging carbon neutrality by 2040 and championing eco-friendly materials. Its recent collections emphasize upcycled fabrics while maintaining the classic British aesthetic. Collaborations with artists like Es Devlin showcase its commitment to merging fashion with technology.
Signature Products
- Heritage Trench Coats: Handcrafted in England using gabardine.
- Cashmere Scarves: Featuring the reversible check pattern.
- TB Monogram Bags: A contemporary twist by Riccardo Tisci.