Founded in 1856 by Thomas Burberry, Burberry is one of the world's most iconic luxury fashion brands. Known for its distinctive check pattern and innovative textile technology, Burberry has built its success on a unique blend of tradition and modernity.

Thomas Burberry started his business at only 21 years old, opening a small outfitter's shop in Basingstoke, England. His breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof fabric that became revolutionary for outerwear. This innovation laid the foundation for Burberry's enduring reputation in functional yet stylish clothing.

From Trench Coats to Global Dominance

The iconic Burberry trench coat, originally designed for British military officers during World War I, remains a cornerstone of the brand’s identity. The coat's functional yet elegant design—complete with D-rings, epaulettes, and a storm flap—epitomizes Burberry's ability to merge practicality with high fashion.

Throughout the 20th century, Burberry expanded its product lines to include accessories, fragrances, and even luggage, solidifying its status as a global luxury brand. The brand's signature beige, black, red, and white check pattern, introduced in the 1920s, has become synonymous with British heritage.

Modern Reinvention: Tradition Meets Innovation

In recent decades, Burberry has continuously reinvented itself while staying true to its heritage. Under the leadership of designers such as Christopher BaileyRiccardo Tisci, the brand has embraced bold marketing strategies, celebrity collaborations, and sustainability initiatives.

Notably, Burberry was one of the first luxury brands to leverage digital innovation, pioneering live-streamed fashion shows and digital campaigns that resonate with tech-savvy consumers. It has also championed eco-conscious practices, as seen in its Regeneration Streetwear Collection, created from recycled materials.

Burberry's Enduring Cultural Impact

The Burberry brand transcends fashion—it represents British culture at its finest. Its trench coats and scarves have been worn by everyone from royalty to rock stars, while its patterns frequently appear in street style and popular culture. Celebrities like Emma Watson and Idris Elba have been brand ambassadors, further deepening its influence.

Today, Burberry remains a formidable name in luxury fashion, celebrated for marrying timeless British craftsmanship with forward-thinking design. Whether through its signature outerwear, new fragrance releases, or digital-first retail innovations, the brand continues to redefine modern luxury while honoring its storied past.