Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberry
Innovation and the Birth of the Trench Coat
Burberry's breakthrough came with the invention of gabardinestorm flapgun flap, remain signature elements today.
The Signature Check Pattern
In the 1920s, Burberry introduced its now-famous Nova check—a beige, black, white, and red tartan lining. Initially used inside coats, the pattern became a status symbol after appearing on the brand's umbrellas and scarves. Though temporarily discontinued in the 2000s to combat counterfeiting, the pattern made a celebrated return under designer Christopher Bailey.
Modern Evolution and Digital Pioneering
Under creative directors like Riccardo Tisci and current head Daniel Lee, Burberry has balanced heritage with contemporary edge—mixing classic trenches with streetwear-inspired pieces. Notably, the brand was among the first luxury houses to:
- Livestream fashion shows (2009)
- Sell runway items immediately through "see now, buy now"
- Develop AR shopping experiences
Sustainability and Future Vision
Committed to ethical practices, Burberry pledged to become climate positive by 2040, focusing on renewable energy and banning unsold stock destruction in 2018. Recent collections emphasize upcycled fabrics while maintaining the brand's heritage—proving fashion's future can honor its past.
"Burberry isn't just clothing—it's wearable British history reimagined for tomorrow." — Vogue UK