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Founded in 1856 by Thomas Burberry, Burberrygabardine
Burberry gained global recognition during World War I when its trench coat, designed for British officers, became synonymous with both functionality and style. The iconic beige check pattern, introduced in the 1920s as a lining, later emerged as a bold statement in fashion, adorning scarves, bags, and even umbrellas. In the 21st century, Burberry embraced digital innovation while honoring its heritage. From streaming runway shows live in 2010 to creatingFrom Trenches to Runways: The Evolution of Burberry
Modern Reinvention
Discover curated Burberry products, from trench coats to limited-edition accessories, in our interactive spreadsheet catalog. Updated seasonally with new arrivals and exclusive releases.
Under creative director Daniel Lee (2023-present), Burberry has recommitted to its British roots while pioneering sustainable practices. The brand achieved carbon neutrality in 2022 and pledged to regenerate 1 million hectares of land by 2030.
"Burberry represents the collision of tradition and innovation – where century-old craftsmanship meets tomorrow’s technology." - British Vogue, 2023
Today, with flagship stores from London to Tokyo, Burberry stands as one of Britain’s most valuable brands, valued at £4.9 billion in 2024. Its enduring appeal lies in creating pieces that transcend trends – the 2024 "Moss" collection, for instance, reimagines archival designs with biodegradable materials.
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