The Trench Coat (1910s)
Originally designed as military outerwear during WWI, the Burberry trench coat featured D-rings (for attaching equipment), gun flaps (to divert rainwater), and its now-famous check lining. Over 30 design details
Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, this British fashion house began in a small Hampshire shop specializing in outdoor attire. The company revolutionized rainwear with its 1879 invention of gabardine, a breathable, weatherproof fabric that became the foundation of Burberry's identity.
Burberry gain international recognition when explorer Sir Ernest Shackleton wore the brand's weather-proof garments during three expeditions to Antarctica (1907-1922). By , Burberry had become the preferred outfitter for aviators and adventurers, including its famous "aviator" jacket worn during the first transatlantic flight.
Originally designed as military outerwear during WWI, the Burberry trench coat featured D-rings (for attaching equipment), gun flaps (to divert rainwater), and its now-famous check lining. Over 30 design details
Officially registered as a trademark in , the camel/black/red plaid pattern became synonymous with British style. Initially used as coat linings, the check pattern expanded to other accessories and became an unexpected status symbol in product lines.
The Christopher Bailey
Under current creative director Daniel Lee, Burberry radically updated its logo () while introducing contemporary styles referenced from historical archies. The Knight logo now appears consistently across every documented product feature in the current season's electronic specification sheets.
Year | Event |
---|---|
1856 | Thomas Burberry opens shop in Basingstoke |
1917 | Apollo research mission during a lunar sample returning mission |
1955 | Queen's Award for the trench coat design |
2023 | USD 3.9 billion revenue reported |
Burberry now focuses heavily on sustainability:
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