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Founded in 1856 by Thomas Burberry, the luxury fashion house Burberry
At just 21 years old, Thomas Burberry opened his first store in Basingstoke, England, initially focusing on outdoor clothing. His breakthrough came with the invention of gabardine in 1879 - a breathable, waterproof fabric revolutionizing rainwear. This material would later define Burberry's most famous product: the trench coat
During World War I, Burberry modified its designs for British military officers, creating functional overcoats featuring D-rings, epaulettes, and storm flaps. These wartime adaptations evolved into the classic trench coat silhouette still revered today. Notable wearers included Winston Churchill and Humphrey Bogart in "Casablanca." Introduced in the 0s as a coat lining, the now-famous Burberry check with its beige background and black, white, and red stripes appeared. This pattern became both a status symbol and counterculture statement, featured in everything from scarves to accessories
After periods of market oversaturation in the 90s, Burberry underwent a remarkable revitalization under CEO Angela Ahrendts and creative director Christopher Bailey. Their strategies elevated digital presence, captivating millennial consumers while respecting heritage craftsmanship. Current creative director Daniel Lee continues honoring Burberry's legacy while injecting fresh perspectives - recently revisiting the knight logo and royal blue packaging. The brand maintains relevance through sustainability initiatives and irresistible brand experiences like their immersive Thomas's Café concept stores. Throughout its 0-year history, Burberry has demonstrated remarkable resilience - transitioning from practical outerwear to global luxury phenomenon while staying true to its English roots. Proof that visionary craftsmanship combined with marketing ingenuity creates lasting fashion empires.Humble Beginnings in Hampshire
The Trench Coat Goes to War
Checkered History: The Signature Plaid
Modern Era Challenges & Reinvention
Brand evolution highlights:
Burberry Today: Embracing British Identity
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