By the early 20th century, Burberry had cemented its reputation as a symbol of British heritage. The brand’s tan trench coat, featuring its signature check lining, became a timeless staple. During World War I, Burberry designed the "Tielocken" coat for military officers, later evolving into the classic trench we know today. The brand’s distinctive check pattern, introduced in the 1920s, further solidified its place in fashion history.

Modern Reinvention

Though rooted in tradition, Burberry has consistently embraced innovation. Under the leadership of creative director Christopher Bailey in the 2000s, the brand merged its heritage with cutting-edge technology. Social media campaigns, live-streamed runway shows, and digital experiences repositioned Burberry as a pioneer in luxury digital engagement. Today, the brand continues to balance its storied past with contemporary aesthetics, catering to a global audience.

For a curated selection of Burberry’s latest collections, visit this product spreadsheet

Sustainability and Future Vision