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Founded in 1856 by Thomas Burberry, BurberryBurberry Check.
At just 21 years old, Thomas Burberry established his store with a vision to create durable, weather-resistant clothing. In 1879, he revolutionized outerwear by inventing gabardine—a breathable, waterproof fabric that quickly became favored by explorers, aviators, and even military personnel. This innovation laid the foundation for Burberry's reputation as a leader in functional luxury.
During World War I, Burberry designed the trench coat
Introduced in the 1920s as a lining for trench coats, the signature "Haymarket Check" (later renamed Burberry Check) became a mark of sophistication. However, its ubiquity in the 1980s–90s led to overexposure. Under CEO Angela Ahrendts and Creative Director Christopher Bailey in the 2000s, the brand reinvented itself by limiting check usage and embracing digital innovation (e.g., live-streaming runway shows). Today, Burberry balances heritage with contemporary relevance. It champions sustainability—pledging carbon neutrality by 2022 and launching collections with eco-friendly materials. Collaborations with tech giants like Google and Tencent showcase its digital-forward approach, while flagship stores offer immersive AR experiences. The brand still honors its roots, with check-patterned scarves and reimagined trench coats remaining top sellers. From outfitting Arctic expeditions to dressing modern celebrities, Burberry’s story is one of adaptability and timeless appeal. Its blend of tradition and innovation ensures its place in fashion history. For a closer look at Burberry's famed products, explore this detailed product guide. "Burberry today is both the oldest new brand and newest old brand in existence — a fascinating paradox in fashion."The Burberry Check: A Cultural Phenomenon
Modern Reinvention and Sustainability
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