Founded in 1856Thomas Burberry, Burberry
From Humble Beginnings to Global Fame
At the age of 21, Thomas Burberry opened a small draper's shop in Basingstoke, England, specializing in weatherproof clothing. His breakthrough came with the invention of gabardineErnest Shackleton
The Trench Coat: A Timeless Symbol
World War I cemented Burberry's iconic trench coat, designed for British officers with functional details like D-rings and storm shields. Post-war, it became a fashion staple worn by Hollywood legends like Audrey Hepburn and Humphrey Bogart—cementing its status as a cultural icon. Reimagined through collaborations (e.g., Burberry's seasonal collections
In the 2000s, Burberry faced brand dilution due to counterfeit products and overexposure of its check pattern. Under CEO Christopher Bailey, the company rebranded by de-emphasizing the check while embracing digital innovation (e.g., live-streamed runway shows). Recent collections under Creative Director Daniel Lee
Burberry's commitment to sustainability—pledging carbon neutrality by 2040 and using recycled materials—shows its adaptability. Today, the brand’s scarves, fragrances, and electro apparel line
Challenges and Reinvention
A Legacy of Craftsmanship and Innovation