Since its inception in 1856, Burberry has grown from a modest outfitter into a globally recognized luxury brand synonymous with British heritage. Founded by Thomas Burberry at the age of 21, the label began as a small shop in Basingstoke, England, specializing in outdoor attire. Today, Burberry is celebrated for its timeless trench coats, signature check pattern, and innovative designs that blend tradition with modernity.

The Birth of a Fashion Empire

Burberry's early success stemmed from Thomas Burberry's revolutionary fabric, gabardine. Introduced in 1879, this waterproof yet breathable material redefined outerwear, making it a favorite among explorers, aviators, and even military personnel. During World War I, the brand's Tielocken coat evolved into the iconic Burberry trench coat, which remains a wardrobe staple over a century later.

The Evolution of Style

In 1924, Burberry cemented its identity with the introduction of the Nova Check, a beige-and-black plaid lining that adorned everything from scarves to luggage. Though momentarily discontinued in the 1990s due to overexposure, the pattern made a triumphant resurgence under creative director Christopher Bailey in the 2000s—proof of its enduring appeal.

"Burberry doesn’t just sell fashion; it sells a piece of British culture encased in innovation," remarked a Vogue

Modern Innovations

Today, Burberry continues to push boundaries while honoring its roots. Under current creative director Daniel Lee, the brand has embraced sustainable practices, such as banning leather from deforested lands, and launched digital campaigns featuring virtual influencers. Its product range extends from classic outerwear to fragrances, accessories, and even tech-friendly apparel. For a curated list of current collections, refer to this product spreadsheet

Cultural Impact

Beyond fashion, Burberry's influence permeates pop culture. Worn by icons like Audrey Hepburn and endorsed by contemporary stars like Emma Watson, the brand embodies both elegance and rebellion—a duality captured in its viral runway shows. Notably, Burberry was among the first luxury houses to livestream its fashion shows, democratizing high fashion in the digital age.

In summary, Burberry's legacy is a testament to adaptive craftsmanship. From equipping polar expeditions to dressing Hollywood legends, the brand has consistently reinvented itself without abandoning the quintessential British ethos that defines it. "The beauty of Burberry lies in its balance," observed Business of Fashion—heritage and innovation, forever intertwined.