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Founded in 1856 by Thomas Burberry, the eponymous brand Burberry

From Humble Beginnings to Global Fame

At the age of 21, Thomas Burberry opened his first store specializing in outerwear. His breakthrough came in 1879 with the invention of "gabardine," a revolutionary breathable yet water-resistant fabric. This innovation paved the way for the iconic Burberry trench coat, originally designed for British officers during World War I. The coat’s functional design—complete with D-ring belts and storm shields—became a civilian staple post-war.

A Symbol of Heritage and Modernity

In the 1920s, Burberry’s now-famous Nova Check pattern was introduced as a lining for trench coats. While it became synonymous with luxury, it also faced overexposure in the late 20th century due to counterfeit products. In recent decades, creative directors like Christopher Bailey redefined Burberry by blending tradition with digital innovation—preserving its legacy while appealing to younger audiences through social media and technology-driven runway shows.

For those exploring Burberry’s product evolution, this detailed spreadsheet

The Digital Reinvention

Burberry was among the first luxury brands to embrace digital transformation. Under Bailey’s leadership, the label pioneered live-streamed fashion shows in 2010 and launched a “see-now-buy-now” model in 2016—bridging the gap between runway and retail. Today, contemporaries like Riccardo Tisci continue this forward-thinking approach, integrating streetwear aesthetics while honoring Burberry’s equestrian roots.

Beyond Fashion: A Commitment to Responsibility

Burberry’s dedication to sustainability includes banning fur in 2018 and launching carbon-neutral initiatives. The brand also champions British cultural projects, such as supporting emerging designers through the Burberry Foundation—a testament to its enduring influence beyond fashion.

From royal warrants to runway revolutions, Burberry’s story is one of resilience and reinvention. Its ability to harmonize heritage with cutting-edge innovation ensures its place as a pillar of global luxury fashion.

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