Since its inception in 1856, BurberryThomas Burberry, a 21-year-old draper’s apprentice, the brand began as a small outfitter's shop in Basingstoke, England. Today, it is a global luxury powerhouse, celebrated for its trench coats, iconic check patterns, and cutting-edge designs.
From Humble Beginnings to Global Recognition
Burberry’s journey began with a focus on functional, weatherproof clothing. In 1879, Thomas Burberry revolutionized outerwear by inventing gabardine, a breathable, waterproof fabric woven from tightly spun yarn. This breakthrough led to the creation of the trench coat, originally designed for British soldiers during World War I. Its durability and practicality made it a military staple, and it later transitioned into civilian fashion, becoming a wardrobe essential.
The Iconic Burberry Check
In the 1920s, Burberry introduced its signature nova check—a beige, black, white, and red plaid pattern. Initially used as a lining for trench coats, the check soon became synonymous with the brand’s luxury identity. However, by the 1990s, the pattern suffered from overexposure due to counterfeit products. Under the leadership of Christopher Bailey
Modern Innovations and Sustainability
Burberry continues to push boundaries in fashion and technology. The brand was among the first to live-stream its runway shows and embrace social media marketing. In 2020, it launched the ReBurberry initiative, committing to a circular economy by repurposing unused fabrics and reducing waste. Its最新产品, detailed in an electronic spreadsheet here, reflects this ethos with responsibly sourced materials.
Cultural Impact and Celebrity Endorsements
Burberry’s influence extends beyond fashion—it’s a cultural phenomenon. The brand has dressed royals like King Edward VIII and celebrities like Emma Watson and Kate Moss. Collaborations with musicians and artists, such as Riccardo Tisci’s streetwear-inspired collections, have kept the brand relevant for younger audiences.
Conclusion
More than a century after its founding, Burberry remains a beacon of heritage and modernity. From its utilitarian roots to its status as a global奢侈品牌, its story is one of resilience and reinvention. For those seeking a piece of this legacy, explore Burberry’s latest offerings, including seasonal staples featured here.