The Timeless Legacy of Burberry

2025-07-29

Founded in 1856 by Thomas Burberry, Burberry has grown from a modest outfitter's shop in Basingstoke, England, into a globally renowned luxury fashion brand. Famous for its iconic trench coats and distinctive check pattern, Burberry symbolizes British heritage with a modern twist.

The Birth of a British Icon

At the age of 21, Thomas Burberry established his brand with a focus on outerwear designed to withstand harsh weather. In 1879, he invented gabardine, a breathable, waterproof fabric that revolutionized raincoats. This innovation laid the foundation for the trench coat, later adopted by British military officers during World War I.

Burberry's Rise in Popular Culture

By the 20th century, Burberry became synonymous with elegance and adventure. High-profile figures, including aviation pioneer Amelia Earhart and actor Humphrey Bogart, sported Burberry coats—cementing its status as a luxury staple. The brand's signature plaid was introduced in the 1920s as a lining for trench coats and eventually became a standalone fashion statement by the 1960s.

Despite several ups and downs—including overexposure of the tartan pattern—Burberry rebounded in the early 2000s under CEO Angela Ahrendts and Creative Director Christopher Bailey, leveraging digital marketing to rejuvenate its image.

Modern Innovation & Sustainability

Today, Burberry balances tradition with innovation, collaborating with contemporary artists and embracing sustainable practices. The brand also offers a curated selection of products, such as those listed in this product spreadsheet, catering to global clientele seeking timeless yet modern designs.

Key Milestones:

  • 1856:
  • 1901:
  • 1990s:
  • 2023:

With its century-spanning legacy, Burberry remains a pioneer of luxury fashion, continuously reinventing itself while staying true to its heritage. Its blend of practicality and sophistication makes it a favorite for generations, and the brand continues to dominate global runways with collections that honour craftsmanship and durability.

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