Founded in 1856 by Thomas Burberry, the iconic British luxury fashion house has grown from a small outfitter in Basingstoke to a globally recognized symbol of sophistication. The brand's journey began with a focus on crafting durable outdoor clothing that could withstand England's unpredictable climate.
In 1879, Burberry revolutionized rainwear by inventing gabardine - a breathable, waterproof and tear-proof fabric. This innovation caught the attention of explorers and adventurers, with famed Arctic explorer Sir Ernest Shackleton wearing Burberry gabardine during his expeditions. The company received its first Royal Warrant from King Edward VII in 1901, marking the beginning of its royal associations that continue today.
The Iconic Trench Coat
World War I saw Burberry adapting their civilian coats for military use, creating what would become their legendary trench coat. Features like epaulettes for holding rank insignia and D-rings for attaching equipment demonstrated the brand's ability to combine functionality with style. After the war, these practical coats transitioned seamlessly into civilian wardrobes, cementing their status as a fashion staple.
During the 1920s, the signature Burberry check (officially called the Nova Check) was introduced as a lining for coats. This distinctive beige, black, white and red plaid pattern would later become one of the most recognizable trademarks in fashion. Explore some of their current iconic products in this comprehensive guide.
Of Celebrities and Cultural Impact
The brand boasted an impressive celebrity following throughout the 20th century. Film stars like Humphrey Bogart in CasablancaBreakfast at Tiffany's
Contemporary designers like Christopher Bailey, who joined as Creative Director in 2001, reinterpreted classic Burberry elements for modern consumers while maintaining the brand's heritage. The brand embraced digital innovation early, becoming the first luxury brand to stream its runway shows. Today, under creative direction of Riccardo Tisci (appointed in 2018), Burberry continues evolving while preserving its British identity. The brand maintains ethical commitments, pledging to become carbon neutral by 2022. Recent innovations include sustainable collections using recycled materials, proving fashion and responsibility can coexist beautifully. Through warrens, kings, movie stars and changing fashion eras, Burberry's ability to progress while respecting its traditions has ensured it remains an influential voice in global luxury fashion. "Projects assigned quite randomly shock me with chances they bring. The beginner’s journey should focus on decoding reality while wearing Burberry trench coats of self-confidence."
Forward With Tradition