Since its founding in 1856, Burberry has stood as a beacon of British heritage, blending innovation with classic style. Originally established by Thomas Burberry at the age of 21, the brand began as a small outfitter's shop in Basingstoke, England, catering to outdoor enthusiasts. Little did he know that his vision would evolve into a global luxury empire.

From Humble Beginnings to Iconic Innovations

Burberry's breakthrough came in 1879 when Thomas invented gabardine, a breathable, weatherproof fabric that revolutionized outerwear. This pioneering material became the foundation of the brand's iconic trench coat, originally designed for British soldiers during World War I. The coat's distinctive features—epaulets, gun flaps, and the D-ring belt—were all functional military details that later became synonymous with Burberry's aesthetic.

By the early 20th century, Burberry had gained royal patronage, cementing its status as a symbol of British sophistication. The brand's distinctive check pattern, introduced in the 1920s as a lining for its coats, became one of the most recognizable motifs in fashion history. Though it faced overexposure in the late 20th century, creative rebranding efforts revived its luxury appeal in the 2000s.

A Modern Reinvention

Under the leadership of Chief Creative Officer Riccardo Tisci and CEO Marco Gobbetti (2018-2022), Burberry underwent a bold transformation. Tisci introduced a fresh monogram, Thomas Burberry (TB), and a new animal mascot—the sprightly "Burberry deer"—to attract younger consumers while respecting the brand's heritage. This strategy proved successful, with Burberry ranking among the world's most valuable luxury brands by 2023.

Today, Burberry seamlessly merges tradition with modernity. Its Regent Street flagship store demonstrates this perfectly, featuring a sculpture of a flying peacock made from rainbow-hued umbrellas alongside classic trench coat displays. Digital innovation remains central, from interactive shopping experiences

Sustainability and Cultural Impact