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Established in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberry began as a small outfitter in Basingstoke, England, focusing on outdoor attire. The brand’s breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof, and tear-resistant fabric. This innovative material revolutionized rainwear and laid the foundation for Burberry’s reputation for functional yet elegant clothing.
During World War I, Burberry adapted its designs for military use, creating the iconic trench coat. Featuring epaulets, D-rings, and a storm shield, the coat became a symbol of British resilience and sophistication. After the war, it transitioned seamlessly into civilian wardrobe staples, adored by Hollywood stars and civilians alike, cementing its status as a timeless fashion piece.
Another significant element of Burberry’s identity is its distinctive check pattern, introduced in the 1920s as a lining for the trench coat. However, by the late 20th century, overexposure and counterfeiting led to its association with chav culture, diluting the brand’s luxury image. In the early 2000s, then-CEO Angela Ahrendts and Creative Director Christopher Bailey initiated a bold strategy to reclaim the pattern, restricting its use and re-emphasizing high-quality craftsmanship.
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Under Riccardo Tisci’s creative direction, Burberry continues to blend tradition with modernity. The brand has introduced new logos and monograms while preserving the heritage of the trench coat and check design. Burberry remains a powerhouse in the luxury sector, championing innovation in digital marketing and sustainability, proving its ability to evolve while honoring its rich history. From its humble origins to its current status as a global icon, Burberry’s story is one of innovation, adaptation, and timeless style, demonstrating how a heritage brand can remain relevant and influential across centuries.Modern Reinvention and Global Presence
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