Since its founding in 1856, Burberry has become synonymous with British luxury and style. What began as a small outfitter's shop in Basingstoke has grown into a global fashion powerhouse, known for its distinctive plaid pattern and iconic trench coats.

From Humble Beginnings to Global Recognition

The Burberry story began with Thomas Burberry, a 21-year-old draper's apprentice who opened his first store in Hampshire, England. His vision was to create weatherproof clothing that combined functionality with style. In 1879, he invented gabardine, a breathable, weatherproof fabric that revolutionized outdoor wear. This innovative material became the foundation of Burberry's success and laid the groundwork for their most famous product - the trench coat.

The Iconic Trench Coat

Originally designed for British military officers during World War I, the Burberry trench coat quickly gained popularity among civilians. Its versatile design, featuring epaulettes, a gun flap, and a storm shield, became a fashion statement that transcended generations. Today, the trench coat remains a cornerstone of Burberry's collections, continually reimagined while maintaining its classic essence.

The Burberry Check: A Symbol of Status

One of the most recognizable patterns in fashion, the Burberry check was introduced in the 1920s as a lining for trench coats. The distinctive camel, black, white, and red plaid pattern quickly became a symbol of British heritage and luxury. While the brand has occasionally moved away from the pattern to maintain exclusivity, it remains an integral part of Burberry's identity.

Modern Innovations and Digital Evolution

In recent years, Burberry has embraced technological advancements while staying true to its heritage. The brand has been at the forefront of digital innovation in fashion, from being the first to live-stream a fashion show to implementing RFID technology in stores. These modern touches have helped the brand maintain its relevance in the ever-changing fashion landscape.

Burberry Today

Today, Burberry continues to thrive as a global luxury brand, offering a wide range of products from clothing and accessories to fragrances. The brand's commitment to quality and innovation ensures its position as a leader in the fashion industry. For those interested in exploring current Burberry products, you can find a comprehensive selection in this external product reference sheet.

From its functional beginnings to its current status as a symbol of luxury, Burberry's journey is a testament to the power of brand heritage and innovation. With its iconic designs and commitment to quality, Burberry continues to redefine British fashion for the modern era while honoring its rich history.