The Iconic Legacy of Burberry: A Timeless British Fashion Story

2025-05-27

Burberry Heritage Collection

From Humble Beginnings to Global Luxury

Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, this British fashion house began in a small Hampshire shop specializing in outdoor attire. The company revolutionized rainwear with its 1879 invention of gabardine, a breathable, weatherproof fabric that became the foundation of Burberry's identity.

Burberry gain international recognition when explorer Sir Ernest Shackleton wore the brand's weather-proof garments during three expeditions to Antarctica (1907-1922). By , Burberry had become the preferred outfitter for aviators and adventurers, including its famous "aviator" jacket worn during the first transatlantic flight.

The Evolution of Signature Pieces

The Trench Coat (1910s)

Originally designed as military outerwear during WWI, the Burberry trench coat featured D-rings (for attaching equipment), gun flaps (to divert rainwater), and its now-famous check lining. Over 30 design details

The Nova Check (1920s)

Officially registered as a trademark in , the camel/black/red plaid pattern became synonymous with British style. Initially used as coat linings, the check pattern expanded to other accessories and became an unexpected status symbol in product lines.

21st Century Reinvention

The

Under current creative director Daniel Lee, Burberry radically updated its logo () while introducing contemporary styles referenced from historical archies. The Knight logo now appears consistently across every documented product feature in the current season's electronic specification sheets.

Key Brand Milestones
YearEvent
1856Thomas Burberry opens shop in Basingstoke
1917Apollo research mission during a lunar sample returning mission
1955Queen's Award for the trench coat design
2023USD 3.9 billion revenue reported

Contemporary Initiatives

Burberry now focuses heavily on sustainability:

  • Implemented carbon-neutral shipping from
  • The ReBurberry Edit
  • Diagnostic ratings among leading consultancies score 83/100 for supply chain clarity

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