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Founded in 1856 by Thomas Burberry, this iconic British luxury brand began as a small draper's shop in Basingstoke, Hampshire. Originally focusing on outdoor attire, Burberry revolutionized weatherproof clothing by inventing gabardine
What began as practical outerwear transformed into a global fashion phenomenon. The signature camel, black, red, and white check pattern became synonymous with British style. By the 1950s, celebrities like Audrey Hepburn and Humphrey Bogart frequently appeared in Burberry. Navigating the 21st century, Burberry balanced heritage with digital innovation: The brand's recent product advancements
Under current Creative Director Daniel Lee (appointed 2022), Burberry is reinterpreting heritage with contemporary sensibility: From military trenches to fashion runways, Burberry's 160-year journey embodies the perfect blend of tradition and innovation. The brand continues to protect its legacy while evolving for contemporary audiences - making outerwear not just functional but fundamentally fashionable.
Defining Moments in Burberry History
"Burberry didn't just clothe bodies; it dressed cultural movements while maintaining its quintessential Britishness."
Modern Innovations and Challenges
Year
Innovation
2006
First luxury brand to live-stream a fashion show
2011
Art Director Christopher Bailey introduces digital-first collections
2019
"Carbon Neutral" runway show offsetting all emissions
Burberry Today
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