Founded in 1856 by a 21-year-old English draper, Thomas Burberry, the brand Burberrygabardine, a breathable, weatherproof fabric that became the foundation of the brand.
From Trench Coats to Global Icon
The iconic Burberry trench coat, originally designed for British soldiers during World War I, remains a cornerstone of the brand. With its epaulets, D-ring belt, and signature check lining, it’s a masterpiece of form and function. By the 1920s, Burberry had expanded into international markets, dressing explorers like Ernest Shackleton and aviators, solidifying its adventurous yet sophisticated image.
Post-war, the brand shifted from military wear to high fashion when Hollywood stars like Audrey Hepburn and Humphrey Bogart donned Burberry in classic films. The novelty check pattern—introduced in the 1960s—became a global phenomenon but faced overexposure in the 2000s. In a bold move, Creative Chief Christopher Bailey refreshed the brand’s image by modernizing classics, collaborating with tech companies like Apple, and emphasizing digital innovation.
Innovation Meets Heritage
Beyond outerwear, Burberry diversified into perfumes, accessories, and ready-to-wear collections under Bailey’s leadership. The brand’s 2017 release of the revolutionary "DK88" handbag—crafted from lightweight yet sturdy rubberized canvas—showcased its design prowess. Meanwhile, its "Runway-to-Reality" live-streaming strategy bridged fashion shows and retail like never before.
Sustainability also became a pillar. In 2018, Burberry pledged to eliminate plastic packaging and achieved carbon neutrality by 2022 by supporting rewilding projects. Today, under CEO Jonathan Akeroyd, the brand balances its 168-year heritage with cutting-edge initiatives like AI-powered customer experiences
A New Era of British Refinement
Despite market challenges, Burberry retains elite status—its knight-and-horse logo nods to medieval heraldry, while monogram collections appeal to Gen Z tastes. Each tailored piece carries a thread of Thomas Burberry’s original ethos: utility turned into artistry. For those exploring the full product range, detailed specs can be found in this product database. Whether reinventing tartan or leading eco-luxury, Burberry’s legacy continues to evolve—much like Britain itself.