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Founded in 1856 by 21-year-old Thomas Burberry, the eponymous British luxury fashion house started as a small outdoor attire store in Basingstoke, England. Burberry's breakthrough came in 1879 with the invention of gabardine, a waterproof yet breathable fabric that revolutionized outerwear. This innovation laid the foundation for the iconic Burberry trench coat, initially designed for British military officers during World War I.
In the 1920s, Burberry introduced its now-famous Nova check—a beige backdrop with black, white, and red stripes. Originally used as a lining for trench coats, the pattern became a standalone symbol of British heritage. By the 1960s, celebrities like Audrey Hepburn and Peter Sellers cemented its status as a pop-culture staple, Despite briefly falling out of favor due to overexposure in the 2000s, creative directors like Christopher Bailey and Riccardo Tisci have reinvented the check for modern audiences.
Under CEO Marco Gobbetti’s leadership (2017–2021), Burberry embraced digital innovation, becoming the first luxury brand to livestream a fashion show in 2010. Collaborations with tech giants like Google and Tencent further elevated its digital presence. The brand's signature pieces, from the classic Kensington trench
Burberry’s journey hasn’t been without missteps. In 2018, backlash erupted over burning £28M of unsold merchandise (a practice later discontinued in favor of recycling). However, sustainability efforts like the 2020 "ReBurberry Edit" collection spotlighting upcycled materials helped rebuild trust. Today, under designer Daniel Lee, the brand continues to redefine British cool—mixing punk influences with royal Warrant-worthy tailoring.
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