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Since its inception in 1856, Burberry
Founded by Thomas Burberry, a 21-year-old draper's apprentice, the brand began as a small business focused on outdoor attire. Driven by a passion for functionality, Burberry invented gabardinetrench coat, designed for British military officers during World War I.
Two symbols define Burberry's visual identity: the trench coat and the Nova Check. The former, initially designed for soldiers, became a fashion staple thanks to its adaptable design (e.g., D-rings for equipment, storm flaps). Meanwhile, the check pattern, introduced in the 1920s as a coat lining, grew into a status symbol. However, the 1990s saw the check become overexposed, prompting then-CEO Christopher Bailey
Under leaders like Riccardo Tisciclimate-positiveproduct catalog.
Beyond fashion, Burberry’s influence spans music (collaborating with artists like Skepta) and charity (supporting youth causes via the Burberry Foundation). As Daniel Lee steps in as Creative Director in 2023, the brand continues to balance its British roots
"Burberry is the rare brand that masters both heritage and disruption — anchored by its coat, but fearless in evolution." — Vogue
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